Bob Marley-branded weed is helping pot startups break funding records

As support for legalizing marijuana in the US continues to grow, investors are on the lookout for companies that can cash in. So far, the smart money seems to be on Privateer Holdings: a Seattle-based private equity firm that secured a 30-year licensing deal to use Bob Marley’s name and likeness to sell “heirloom Jamaican cannabis strains” and other Marley-branded merchandise. In a recent funding round, Privateer Holdings raised $ 75 million, bringing its total pot to $ 82 million and making it the best-funded player in the fledgling marijuana industry.

Bob Marley’s postmortem earnings were $ 20 million in 2014

Privateer’s success is thanks at least in part to its licensing deal with Marley’s family. The firm’s Marley Natural brand…

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